Ad to roll out soon
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By Mihir Fadnavis
Retail chain Big Bazaar has gotten really huge - the saucy south Indian import Asin has been roped in for a humongous endorsement deal. And cricket's new Demi God M.S Dhoni has been paired with her!
After the sensation that was Ghajini, Asin is pretty much calling the shots in Tinseltown. She endorses not less than SEVEN major products in India. you can't help but fall in love with her contemporary style and glowing countenance. Months before Ghajini hit screens, Asin was already a hit with her Tanishq and Mirinda ads. Reportedly, the hottie earns twice as much from endorsements than from her films! Beat that, Rani!
Now, Asin is set to be the brand ambassador of Big Bazaar, a popular brand of retail super market with more than 100 stores spread all over India. It is a part of Pantaloon Retail India Ltd, a Future Group Enterprise.
Asin is reported to have signed the deal for a big undisclosed amount. A photoshoot has already been done and the ad will be shot after Dhoni returns from the New Zealand tour.
When it comes to endorsing products, our cricket star M.S Dhoni is also on a roll. He is working with stars like Saif Ali Khan , Bipasha Basu , John Abraham and now Asin. The swashbuckling cricketer is now a big brand name himself. And about Asin, a survey by a national agency claims, “Among movie stars, she is the hottest to endorse consumer goods.”
Endorsing is not only an easy means of making quick bucks, it also helps stars to market themselves. Katrina Kaif , Hrithik Roshan , Akshay Kumar , Kareena Kapoor , Deepika Padukone , Aamir Khan , Abhishek Bachchan , Genelia D’Souza are some of the actors who are ruling the TV sets now through their various advertisements.
Retail chain Big Bazaar has gotten really huge - the saucy south Indian import Asin has been roped in for a humongous endorsement deal. And cricket's new Demi God M.S Dhoni has been paired with her!
After the sensation that was Ghajini, Asin is pretty much calling the shots in Tinseltown. She endorses not less than SEVEN major products in India. you can't help but fall in love with her contemporary style and glowing countenance. Months before Ghajini hit screens, Asin was already a hit with her Tanishq and Mirinda ads. Reportedly, the hottie earns twice as much from endorsements than from her films! Beat that, Rani!
Now, Asin is set to be the brand ambassador of Big Bazaar, a popular brand of retail super market with more than 100 stores spread all over India. It is a part of Pantaloon Retail India Ltd, a Future Group Enterprise.
Asin is reported to have signed the deal for a big undisclosed amount. A photoshoot has already been done and the ad will be shot after Dhoni returns from the New Zealand tour.
When it comes to endorsing products, our cricket star M.S Dhoni is also on a roll. He is working with stars like Saif Ali Khan , Bipasha Basu , John Abraham and now Asin. The swashbuckling cricketer is now a big brand name himself. And about Asin, a survey by a national agency claims, “Among movie stars, she is the hottest to endorse consumer goods.”
Endorsing is not only an easy means of making quick bucks, it also helps stars to market themselves. Katrina Kaif , Hrithik Roshan , Akshay Kumar , Kareena Kapoor , Deepika Padukone , Aamir Khan , Abhishek Bachchan , Genelia D’Souza are some of the actors who are ruling the TV sets now through their various advertisements.
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